AMDP Allbirds DRAFT


To: Clark Hansen, CEO
From: Garrett Silverman, Research and Development Analyst
Date: 1 March 2019
Subject: Allbirds, The New Shoe Dog

After researching the Northern-Californian start-up, I highly recommend that we invest in Allbirds. Allbirds is stylish yet sensible. When we think of buying shoes, we envision expensive plastic shoes made from foreign labor and sold by one of three companies: Nike, Adidas, or New Balance. But it doesn’t have to be that way, Allbirds is an environmentally friendly shoe company that prides itself on natural, inexpensive, and comfortable products. Allbirds is pioneering the way people think about shoes, and now it’s time for AMDP to invest in their next step.

Ethical Standards
Before I continue, let me describe the ethical standards AMDP uses when evaluating businesses:
The Triple Bottom Line
The Triple Bottom Line consists of the three P’s which emphasize the economic and social standards of all AMDP businesses.
People: The most important factor to the success of a business is the people who are involved, from the factor employees to CEO.
            Planet: Environmental concerns are at the core of many 21st Century businesses. As climate                 change becomes an increasingly pressing issue, environmentally friendly businesses will be                relied on to lead change.
Profit: At the core of most businesses is profit which drives the economic feasibility of companies.
Corporate Social Responsibility
Companies show Corporate Social Responsibility (CSR) when they hold themselves to standards higher than are called for. Director of Trading & Investing Content at Investopedia, Jason Chen, includes that for a company “to engage in CSR means that, in the normal course of business, a company is operating in ways that enhance society and the environment” (Chen). The effects of CSR affect all aspects of business and often positively impact AMDP’s other investment standards.
Social Enterprise
Another standard for AMDP investments is a social enterprise. A business that is a social enterprise generates a revenue, but also looks to reinvest part of its profits to the community or non-profits to make the world a better place (SEI). To be a social enterprise a company is not solely looking to make a profit (like a CSR businesses) but also strives to make the world a better place. This can occur through donations or investments into the surrounding communities.
Carbon Footprint
A carbon footprint is the estimation of how much a company contributes to climate change. Carbon footprints consider CO2, but also focuses on other greenhouse gases that accelerate climate change. We can measure a company’s carbon footprint through many carbon measurers, but the two main measurement calculators are a Lifecycle Assessment and an input-output analysis. These two calculators allow for entities to examine how much they are emitting for a unit of output. It is important for companies to reduce their carbon footprint as it has a direct relationship to climate change. With environmental impacts becoming increasingly important, businesses must reduce their footprint in order to spark cultural change. (Clark)


Biblio
https://www.investopedia.com/terms/c/corp-social-responsibility.asp
              Definition of CSR
https://www.centreforsocialenterprise.com/what-is-social-enterprise/
              Definition of Social Enterprise.
https://www.theguardian.com/environment/2012/apr/04/carbon-footprint-calculated
              Clark – carbon footprint

Comments

  1. Free Your Mind!March 4, 2019 at 12:14 AM

    Hi Garrett,

    Great work so far! I love that your company is friendly on the environment. I also really liked how you gave a more personal interpretation of the triple bottom line definitions!

    -Clifton

    ReplyDelete

Post a Comment

Popular posts from this blog

Random Blog Post 2

I began my volunteer work with the special needs community during the Summer of 2013, with Special Camp for Special Kids . During the week-long camp, I was paired with Alvin, a teenager who was paraplegic. While I was nervous about spending a week with a stranger, and helping him with his physical challenges, I soon remembered that he was just another kid, like me. We bonded during that week and still keep in touch.     Since the Summer of 2013, I've deepened my involvement with the program because I know we are challenging peoples' perceptions. As a camp, we train new counselors every summer, and we demonstrate respect wherever our daily adventures take us, from the San Diego Zoo to Knott's Berry Farm.   At Special Camp we look to make and develop friendships. This attitude of going into new, sometimes uncomfortable situations, and smiling making friends has impacted how I approach my life.  I have continued to return to Special Camp for Special Kid...
Read more

Shoe Dog by Phil Knight

I have began reading Shoe Dog by Phil Night. The book is an autobiography following the creation of Nike starting back in the early 60's. I am interested in this story as it follows one of the largest company's formations through its failures and successes and has a constant theme of sports. So far, I have read the first chapter -- chapters are broken up by one-year segments -- which sets up the history of Mr. Knight and why he wants to create a running shoe company. His journey begins in Oregon at his family house where he receives a loan from his father to travel the world and pitch an idea to export running shoes from Japan. Mr. Knight uses his world-journey as an extended metaphor to explore the meaning of life, and through his inner-search he finds his passion is to create a company. Prior to Nike's formation, the only competition in the shoe industry was the foreign-based Adidas, which had reluctant acceptance in the United States. As many people are familiar with...
Read more
The sounds of birds often wake me up in the morning. Nature is all around my home, and the ocean is close enough that I sometimes try to convince myself I can hear seals barking. I have been living in San Clemente since I was five years old. I now call the "Spanish Village by the Sea" my home after attending school, playing sports, and doing everything else a young boy does in San Clemente. Although my path to the University of Southern California has me wandering a bit farther up the coast, I hope one day to return to San Clemente and raise my own family in the same environment I experienced. Additionally, I hope to pursue my passion for sports. While at San Clemente High School, I was a two-sport varsity athlete, and I even won the California State Championship in football. I want to give other young adults the ability to pursue their passion for sports by working in athletic administration either at the high school or collegiate level. I am pursuing a ba...
Read more